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• Strategic Management And Planning
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Strategic Marketing and Planning

Strategic Marketing Management

1. The mark of an excellent company is how it responds to a continuously changing environment
2. Benefits of planning

• management becomes proactive
• facilitates integration
• communicates management intent
• ensures activities are goal-oriented
• monitor progress towards goals

Strategic Planning

• Strategic planning is the managerial process of developing and maintaining a viable fit between the organisation’s objectives and resources, and its changing market opportunities
• The aim of strategic planning is to shape and reshape the company’s businesses and products to produce satisfactory profits and growth
• [Download ebook]
  

Project Management
For monitoring, tracking and control, we propose to follow the steps mentioned below. These are designed to ensure that:

• The real progress in the project is as per the detailed project plan.
• In the event of anything going wrong, it will be detected well in time. The recovery actions can be put in place with an objective of avoiding any slippage in the project schedule.
• Any technical issues from both the sides are recorded, assessed and acted upon in proper time.

These steps are:

• Client will provide a point-of-contact and ITIL will appoint a Project Manager. This will facilitate a single point interface for easy and better project coordination.
• ITIL will develop a Project Plan using Microsoft Project and send it to Client stating project milestones and deliverables. These milestone reviews will eliminate the delay in identifying errors or problems, if any, Client to get back within two days, during the various stages of development.
• ITIL will report progress at regular intervals against the Project Plan. Delivery Plan and Implementation Plan will be prepared by ITIL and agreed with Client
• ITIL and Client will agree on the standards and baselines for the project on mutually agreed dates.
• ITIL and Client will agree on the change control mechanism.
• ITIL’s Project Manager will put Configuration Management in the development environment.
• For queries from both sides, a standard “Query Form” will be used. These Query Forms will be numbered sequentially for easy identification and tracking.
• Both ITIL and Client will maintain a log of incoming and outgoing queries, and will report status as and when needed. Both Project Managers will focus their attention to resolve any outstanding queries as shown in the log. This will ensure timely action on all technical issues.
• Both Client and ITIL will establish problem escalation routes at their end. This is done during the finalization of detailed project plan....[download ebook]

Routers and LANs

Although routers are often thought of as wide-area network (WAN) devices, they can be equally useful in local-area networks (LANs). Routers, by virtue of their capability to communicate at both the data link layer and the network layer, can provide LAN administrators with a multitude of options for managing LANs and bolstering their performance.
Some of the many things that a router can do in a LAN environment include segment a LAN's media access and MAC broadcast domains, interconnect different LAN architectures, collapse a LAN's backbone into a single device, and provide a gateway to the WAN. This chapter examines all these LAN-level router functions. [Download ebook]